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# Content calendar — [Month, Year]

**Theme this month:** [Behind the scenes of the shop]
**Cadence:** [Newsletter every other Thursday · 2 blog posts · 1 video]

## Pipeline
| Piece | Channel | Format | Status | Draft by | Publish | Hours |
|-------|---------|--------|--------|----------|---------|-------|
| [October newsletter] | Newsletter | Email | Drafted | [Oct 20] | [Oct 22] | 3.5 |
| [Packaging behind the scenes] | YouTube | Video 8 min | Outlined | [Oct 23] | [Oct 30] | 8 |
| | | | | | | |

Status: Idea → Outlined → Drafted → Edited → Scheduled → Published

## Production steps (per piece)
### [Piece title]
- [ ] Outline — [30m]
- [ ] Draft — [120m]
- [ ] Edit — [60m]
- [ ] Images / thumbnail — [30m]
- [ ] Schedule + publish — [15m]

## Idea backlog (no dates yet)
- [Customer question: how long does shipping take?]
- [Tools I use for packaging]