<!-- Template by Needt — needt.app/templates/brand-moodboard/ -->

# Brand moodboard — [Brand name]

## Positioning
For [people furnishing a first home], [Alex Prints] is the [art print shop] that [makes small-run prints that feel handmade].

## Three adjectives (and what they are not)
| Is | Is not |
|----|--------|
| [Warm] | [Cute] |
| [Simple] | [Empty] |
| [Crafted] | [Rustic] |

## Palette
| Hex | Role | Share |
|-----|------|-------|
| #F3EEE6 | Base | 60% |
| #23262B | Text | 25% |
| #B03A2E | Primary | 10% |
| #D9A441 | Accent | 5% |

## Type
- Headings: [serif face]
- Body: [sans face]
- Sample: “[Small runs. Real paper. Signed.]”

## Photo direction
- Light: [daylight, soft, from the side]
- Framing: [prints in real rooms, eye level]
- Never: [stock interiors, neon, heavy filters]

## Do / don’t
| Do | Don’t |
|----|-------|
| [One accent per layout] | [Accent + primary on the same button] |
| [Plain paper backgrounds] | [Busy flat-lays] |
| | |
| | |

## Touchpoints to mock
- [ ] Social avatar
- [ ] Product label
- [ ] Website header

## Review on [date + 7 days]
- Still true:
- Change: